{"id":500,"date":"2022-06-08T03:06:52","date_gmt":"2022-06-08T00:06:52","guid":{"rendered":"https:\/\/marma.pro\/?post_type=cases&#038;p=500"},"modified":"2026-02-28T22:48:55","modified_gmt":"2026-02-28T19:48:55","slug":"detskii-keshbek-onr","status":"publish","type":"cases","link":"https:\/\/archived-wp.marma.pro\/en\/cases\/detskii-keshbek-onr\/","title":{"rendered":"AR posters for the All-Russian People\u2019s Front \u201cChildren\u2019s Cashback\u201d campaign"},"content":{"rendered":"\r\n\r\n<p>To inform people about the programme, AR posters were prepared and placed in 111 Multifunctional Public Services Centres across the country as part of a partnership with the All-Russian People\u2019s Front<\/p>\r\n\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>Audience:<\/strong><\/h3>\r\n\r\n\r\n\r\n\r\n<p>Parents sending children to summer camps.<\/p>\r\n\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>Our challenges and solutions:<\/strong><\/h3>\r\n\r\n\r\n\r\n<ul class=\"uk-list uk-list-bullet\">\r\n \t<li>Poster design and layout\r\nIn cooperation with the All-Russian People\u2019s Front, a poster containing a unique AR tag was prepared for printing.\u00a0<\/li>\r\n \t<li>AR tags generation\r\nWhen pointing a camera in the MARMA app, a video was played on the smartphone screen about the rules of the \u201cChildren\u2019s cashback\u201d programme.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Remote interaction:<\/h3>\r\n\r\n\r\n\r\n\r\n<p>We don\u2019t need to be on site in person to create the AR objects: all work is done remotely (with video content provided by the client).<\/p>\u00a0\u00a0\r\n\r\n","protected":false},"excerpt":{"rendered":"<p>The refund programme for trips to summer camps was a continuation of the \u201ctravel cashback\u201d programme for travel within Russia. <\/p>\n","protected":false},"author":2,"featured_media":501,"template":"","acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 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