{"id":497,"date":"2022-06-08T03:03:34","date_gmt":"2022-06-08T00:03:34","guid":{"rendered":"https:\/\/marma.pro\/?post_type=cases&#038;p=497"},"modified":"2026-02-28T22:58:07","modified_gmt":"2026-02-28T19:58:07","slug":"ar-stand-v-kirovskom-univermage","status":"publish","type":"cases","link":"https:\/\/archived-wp.marma.pro\/en\/cases\/ar-stand-v-kirovskom-univermage\/","title":{"rendered":" Animated stand in Kirov department store"},"content":{"rendered":"\r\n\r\n<p>AR tags with a video about the history of the department store were placed in the design elements of the installation.<\/p>\r\n\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>Audience:<\/strong><\/h3>\r\n\r\n\r\n\r\n\r\n<p>Visitors to a shopping centre<p>\r\n\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 35px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"960\" class=\"wp-image-499\" src=\"https:\/\/marma.pro\/wp-content\/uploads\/photo1639501620.jpg\" alt=\"\" srcset=\"https:\/\/archived-wp.marma.pro\/wp-content\/uploads\/photo1639501620.jpg 1280w, https:\/\/archived-wp.marma.pro\/wp-content\/uploads\/photo1639501620-768x576.jpg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/figure>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 35px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>Our challenges and solutions:<\/strong><\/h3>\r\n\r\n\r\n\r\n<ul class=\"uk-list uk-list-bullet\">\r\n \t<li>Turnkey exhibition\r\nProvision of cars from Velgutsgarage.ru, organising logistics and an interactive programme.\u00a0<\/li>\r\n \t<li>AR tags on banners\r\nWhen pointing a smartphone at the event banner, a video about the history of the Kirov department store was played.<\/li>\r\n \t<li>Film \u201cThe Wheel of Time\u201d\r\nPreparation of a historical sketch, filming and editing of a video about the history of the department store. To prepare the film, we studied archives, historical references and selected photos from different years.<\/li>\r\n<\/ul>\r\n","protected":false},"excerpt":{"rendered":"<p>In the central lobby of Kirov department store, a unique art installation unfolded, featuring cars painted by artists and a canvas car that every visitor could paint themselves and feel like an artist together with Velgutsgarage.ru.<\/p>\n","protected":false},"author":2,"featured_media":498,"template":"","acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"\u0412 \u0446\u0435\u043d\u0442\u0440\u0430\u043b\u044c\u043d\u043e\u043c \u0445\u043e\u043b\u043b\u0435 \u041a\u0438\u0440\u043e\u0432\u0441\u043a\u043e\u0433\u043e \u0443\u043d\u0438\u0432\u0435\u0440\u043c\u0430\u0433\u0430 \u0440\u0430\u0437\u0432\u0435\u0440\u043d\u0443\u043b\u0430\u0441\u044c \u0443\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u0430\u044f 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