{"id":487,"date":"2022-06-08T02:49:32","date_gmt":"2022-06-07T23:49:32","guid":{"rendered":"https:\/\/marma.pro\/?post_type=cases&p=487"},"modified":"2026-02-28T23:34:27","modified_gmt":"2026-02-28T20:34:27","slug":"tretii-evraziiskii-jenskii-forum","status":"publish","type":"cases","link":"https:\/\/archived-wp.marma.pro\/en\/cases\/tretii-evraziiskii-jenskii-forum\/","title":{"rendered":"Animated postcards, certificates and a photo exhibition at the Third Eurasian Women\u2019s Forum\u00a0"},"content":{"rendered":"\r\n\r\n

We organised an AR postcard service and sent more than 100 messages with a video message from Forum participants, captured the moments of the awarding of the 9 laureates of the Public Recognition Award on AR certificates and animated several photos in the exhibition \u201cWe had Chemistry, but We Parted\u201d. We animated photos from a major international forum at the exhibition \u201cThird Eurasian Women\u2019s Forum. Events. Emotions. Faces\u201d in the Federation Council of the Federal Assembly of the Russian Federation.<\/p>\r\n\r\n\r\n\r\n\r\n

Forum audience:<\/b><\/h3>\r\n\r\n\r\n\r\n\r\n

Female Forum participants, leaders in business, politics, science and culture<\/p>\r\n\r\n\r\n\r\n\r\n

\u00a0<\/div>\r\n\r\n\r\n\r\n
\"\"<\/figure>\r\n\r\n\r\n\r\n
\u00a0<\/div>\r\n\r\n\r\n\r\n

Our challenges and solutions:<\/b><\/h3>\r\n\r\n\r\n\r\n
    \r\n \t
  • AR portraits at a photo exhibition\r\nAt EWF 2021, the AR photo exhibition \u201cWe had Chemistry, but We Parted\u201d (a partnership project between MARMA and Johnson & Johnson) was presented. It was dedicated to women who have beaten cancer and were willing to share their experiences of battling the disease. The augmented reality service allowed participants to animate portraits of the characters and hear their stories at first hand.\u00a0<\/li>\r\n \t
  • Catherine Hall of the Tauride Palace\r\nEvery participant could come up to the MARMA booth, take a photo with an interactive selfie mirror and receive a print out of the photo with the Forum logo as a gift.<\/li>\r\n \t
  • Postcard service with augmented reality\r\nAt the EWF venue, everyone had the opportunity to record a video message and, with the help of an AR expert, add it to a postcard, which could be sent anywhere in the world absolutely free of charge at the Forum venue. The project was implemented jointly with Russian Post.<\/li>\r\n \t
  • AR certificates\u00a0\r\nThe laureates of the Public Recognition Award received a certificate with an AR tag, which was embedded with a video of the award ceremony after the presentation of the awards.<\/li>\r\n \t
  • Animated city advertisements\r\nThe event banners were placed on bus stop lightboxes, at the participants\u2019 arrival points and on city billboards. When a smartphone\u2019s camera was pointed at the image, a video about EWF was launched.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n
    \u00a0<\/div>\r\n\r\n\r\n\r\n
    \"\"<\/figure>\r\n\r\n\r\n\r\n
    \u00a0<\/div>\r\n\r\n\r\n\r\n

    Features of implementation:<\/b><\/h3>\r\n\r\n\r\n\r\n
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    • Promptness of work.\r\nThe video for the postcard and the award ceremony could only be shot at the event itself. That is why there is always an employed videographer on the project, ready to capture any iconic moment of the event.<\/li>\r\n \t
    • Personalised approach.\r\nIt is always more enjoyable for event guests to receive a product not just with a video about the Forum, but with a video report of their presence at the event. That is why we shoot video directly at the venue and generate an individual QR code for each participant.<\/li>\r\n<\/ul>\r\n","protected":false},"excerpt":{"rendered":"

      The Eurasian Women\u2019s Forum is the largest international venue that brings together women leaders from all continents of the world to discuss the role of women in today\u2019s world and develop common approaches to addressing global issues.<\/p>\n","protected":false},"author":2,"featured_media":488,"template":"","acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t