{"id":14573,"date":"2022-12-26T10:36:02","date_gmt":"2022-12-26T07:36:02","guid":{"rendered":"https:\/\/marma.pro\/ru\/cases\/\/"},"modified":"2026-02-28T18:46:27","modified_gmt":"2026-02-28T15:46:27","slug":"vystavochnye-stendy-na-pmef-2022","status":"publish","type":"cases","link":"https:\/\/archived-wp.marma.pro\/en\/cases\/vystavochnye-stendy-na-pmef-2022\/","title":{"rendered":"Exhibition stands at SPIEF 2022"},"content":{"rendered":"\r\n<h3 class=\"wp-block-heading\"><strong>Audience of the St. Petersburg International Economic Forum:<\/strong><\/h3>\r\n\r\n\r\n\r\n\r\nRepresentatives of public authorities and business, opinion leaders, prominent cultural and public figures.\r\n\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>Our tasks and solutions:<\/strong><\/h3>\r\n\r\n\r\n\r\n<ul>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul>\r\n \t<li>Postcard service with augmented reality\r\nAt the MEET&nbsp;THE&nbsp;FUTURE<strong> stand, everyone could record their video message and, with the help of our specialist, add it to a postcard that could be sent from the Forum site to anywhere in the world for free. When pointing the smartphone camera at the postcard, the recipient could watch the video in augmented reality. The project was implemented jointly with JSC &#8220;Russian Post&#8221;.<\/strong><\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 35px;\" aria-hidden=\"true\">&nbsp;<\/div>\r\n\r\n\r\n\r\n<figure class=\"wp-block-video\"><video src=\"https:\/\/marma.pro\/wp-content\/uploads\/marma-pmef-comp.mp4\" poster=\"\/wp-content\/uploads\/pmef-video-cover.jpg\" controls=\"controls\" width=\"300\" height=\"150\"><\/video><\/figure>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 35px;\" aria-hidden=\"true\">&nbsp;<\/div>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"853\" class=\"wp-image-14576\" src=\"https:\/\/marma.pro\/wp-content\/uploads\/meet-the-future-1.jpg\" alt=\"\" srcset=\"https:\/\/archived-wp.marma.pro\/wp-content\/uploads\/meet-the-future-1.jpg 1280w, https:\/\/archived-wp.marma.pro\/wp-content\/uploads\/meet-the-future-1-768x512.jpg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/figure>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 35px;\" aria-hidden=\"true\">&nbsp;<\/div>\r\n\r\n\r\n\r\n<ul>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul>\r\n \t<li>Testing Augmented Reality glasses\r\nEach participant of the Forum could test the most modern augmented reality glasses HoloLens 2.At the session, EVA&#8217;s holographic assistant talked about the possibilities of AR for business, forums, exhibitions and concerts, and also gave a promo code with a 15% discount on the services of our service. Varjo XR-3 mixed reality glasses were also presented, with which it was possible to create a unique drawing and send it to yourself in social networks.<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 35px;\" aria-hidden=\"true\">&nbsp;<\/div>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"853\" class=\"wp-image-14577\" src=\"https:\/\/marma.pro\/wp-content\/uploads\/meet-the-future-2.jpg\" alt=\"\" srcset=\"https:\/\/archived-wp.marma.pro\/wp-content\/uploads\/meet-the-future-2.jpg 1280w, https:\/\/archived-wp.marma.pro\/wp-content\/uploads\/meet-the-future-2-768x512.jpg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/figure>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 35px;\" aria-hidden=\"true\">&nbsp;<\/div>\r\n\r\n\r\n\r\n<ul>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul>\r\n \t<li>AR-quest\r\nParticipants scanned AR tags at the Forum site and watched augmented reality videos at our partners&#8217; stands. The winner received an unusual gift \u2013 a mini version of himself, printed on a 3D printer in real time.<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 35px;\" aria-hidden=\"true\">&nbsp;<\/div>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"853\" class=\"wp-image-14578\" src=\"https:\/\/marma.pro\/wp-content\/uploads\/meet-the-future-3.jpg\" alt=\"\" srcset=\"https:\/\/archived-wp.marma.pro\/wp-content\/uploads\/meet-the-future-3.jpg 1280w, https:\/\/archived-wp.marma.pro\/wp-content\/uploads\/meet-the-future-3-768x512.jpg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/figure>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 35px;\" aria-hidden=\"true\">&nbsp;<\/div>\r\n\r\n\r\n\r\n<ul>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul>\r\n \t<li>AR-photo zone\r\nForum participants could take a photo or record a video against the background of a 3D wall &#8220;coming to life&#8221; in the robot.<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 35px;\" aria-hidden=\"true\">&nbsp;<\/div>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"853\" class=\"wp-image-14579\" src=\"https:\/\/marma.pro\/wp-content\/uploads\/meet-the-future-4.jpg\" alt=\"\" srcset=\"https:\/\/archived-wp.marma.pro\/wp-content\/uploads\/meet-the-future-4.jpg 1280w, https:\/\/archived-wp.marma.pro\/wp-content\/uploads\/meet-the-future-4-768x512.jpg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/figure>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 35px;\" aria-hidden=\"true\">&nbsp;<\/div>\r\n\r\n\r\n\r\n<ul>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul>\r\n \t<li>AR-installation &#8220;Gallery of leaders&#8221;\r\nIn honor of the 25th anniversary of the SPIEF, a retrospective AR installation was presented: 73 portraits of heads of state and government who participated in the Forum from 1997 to 2021. 18 portraits in the gallery &#8220;came to life&#8221; with the help of MARMA. When pointing the camera at the portrait with the label, you could watch an archive video of the leader&#8217;s speech at the SPIEF in augmented reality.<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 35px;\" aria-hidden=\"true\">&nbsp;<\/div>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"853\" class=\"wp-image-14580\" src=\"https:\/\/marma.pro\/wp-content\/uploads\/meet-the-future-5.jpg\" alt=\"\" srcset=\"https:\/\/archived-wp.marma.pro\/wp-content\/uploads\/meet-the-future-5.jpg 1280w, https:\/\/archived-wp.marma.pro\/wp-content\/uploads\/meet-the-future-5-768x512.jpg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/figure>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 35px;\" aria-hidden=\"true\">&nbsp;<\/div>\r\n\r\n\r\n\r\n<figure class=\"wp-block-video\"><video src=\"https:\/\/marma.pro\/wp-content\/uploads\/galereya-liderov.mp4\" controls=\"controls\" width=\"300\" height=\"150\"><\/video><\/figure>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 35px;\" aria-hidden=\"true\">&nbsp;<\/div>\r\n\r\n\r\n\r\n<ul>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul>\r\n \t<li>AR-map of the SPIEF site\r\nWhen hovering over a placemark inside the map, one or another thematic zone &#8220;came to life&#8221;: a brief video was broadcast on the smartphone about what was in it. A large map was presented at the site at the beginning of the passage.<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ul>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul>\r\n \t<li>Street navigation\r\nOur banners with QR codes helped the participants in planning a comfortable route to transport. They were placed on the entrance doors and indicated the direction of movement and the distance to the target.<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 35px;\" aria-hidden=\"true\">&nbsp;<\/div>\r\n\r\n\r\n\r\n<figure class=\"wp-block-video\"><video src=\"https:\/\/marma.pro\/wp-content\/uploads\/ar-navigacziya.mp4\" controls=\"controls\" width=\"300\" height=\"150\"><\/video><\/figure>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 35px;\" aria-hidden=\"true\">&nbsp;<\/div>\r\n\r\n\r\n\r\n<ul>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul>\r\n \t<li>Virtual Assistant\r\nIn the Pulkovo-3 terminal and the VIP lounge of Pulkovo Airport, arriving participants could contact EVA&#8217;s holographic assistant for information. She told me where to get a badge and undergo PCR testing, how to rent a car and much more. It was enough to scan the QR code on the banner next to the staff counters.<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 35px;\" aria-hidden=\"true\">&nbsp;<\/div>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"720\" class=\"wp-image-14585\" src=\"https:\/\/marma.pro\/wp-content\/uploads\/meet-the-future-6.jpg\" alt=\"\" srcset=\"https:\/\/archived-wp.marma.pro\/wp-content\/uploads\/meet-the-future-6.jpg 1080w, https:\/\/archived-wp.marma.pro\/wp-content\/uploads\/meet-the-future-6-768x512.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/figure>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 35px;\" aria-hidden=\"true\">&nbsp;<\/div>\r\n\r\n\r\n\r\n<figure class=\"wp-block-video\"><video src=\"https:\/\/marma.pro\/wp-content\/uploads\/virtualnyj-assistent-pulkovo-3.mp4\" controls=\"controls\" width=\"300\" height=\"150\"><\/video><\/figure>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 35px;\" aria-hidden=\"true\">&nbsp;<\/div>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>Implementation Features:<\/strong><\/h3>\r\n\r\n\r\n\r\n<ul>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul>\r\n \t<li>Multitasking\r\nWe have successfully implemented several different AR-activities on the Forum site at once.<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ul>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul>\r\n \t<li>Demonstration of modern equipment\r\nHoloLens augmented reality glasses 2 and Varjo XR-3 mixed reality glasses helped to create a wow effect among the Forum participants and demonstrate the capabilities of AR.<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n\r\n\r\n","protected":false},"excerpt":{"rendered":"<p>At the MEET THE FUTURE stand, everyone could record their own video message and, with the help of our specialist, add it to a postcard, which could be sent free of charge from the Forum site to anywhere in the world. By pointing the smartphone camera at the postcard, the recipient could watch the video in augmented reality. The project was implemented jointly with Russian Post JSC<\/p>\n","protected":false},"author":1,"featured_media":14574,"template":"","acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"\u00ab\u0413\u0430\u043b\u0435\u0440\u0435\u044f \u043b\u0438\u0434\u0435\u0440\u043e\u0432\u00bb \u0432 \u0434\u043e\u043f\u043e\u043b\u043d\u0435\u043d\u043d\u043e\u0439 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u0438, \u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u043e\u0447\u043a\u043e\u0432 \u0434\u043e\u043f\u043e\u043b\u043d\u0435\u043d\u043d\u043e\u0439 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u0438, \u043a\u0432\u0435\u0441\u0442 \u0438 \u0441\u0435\u0440\u0432\u0438\u0441 \u043f\u043e\u0447\u0442\u043e\u0432\u044b\u0445 \u043e\u0442\u043a\u0440\u044b\u0442\u043e\u043a \u043d\u0430 \u041f\u041c\u042d\u0424.\" \/>\n\t<meta name=\"robots\" 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