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The relevant tecnologies lab MARMA developed an original lead magnet for the event: AR coffee allowed customers to enjoy not only the drink, but also interactive content. More than a thousand Forum participants tried coffee at the stand with an amazingly realistic pattern on the foam and AR prediction.

MARMA relevant tecnologies lab presented a perfume with the flavor of space at SPIEF-2023. The product combines a unique fragrance from 2Impress and “reviving” packaging from the MARMA service. Just point your phone at the AR-code and you will see a cosmonaut who will tell you about the Space fragrance in all details.

Within the framework of the International Economic Forum, EVA virtual assistant provided information support to the participants. It was enough to scan a QR code on the banner to activate it.

Especially for the exhibition-forum “Russia” MARMA service has developed a 3D avatar of Khabarovsk Krai with artificial intelligence, which can answer any question about Khabarovsk Krai, for example, what the region is famous for, how many cities it includes and what sights can be visited.

MARMA relevant tecnologies lab gave SPIEF-2023 participants the opportunity to enter the City of the Future, a digital world created in MARMA augmented reality. At the quest stations it was possible to get an alternative name in the MARMA virtual universe, use possible services of the future and learn more about modern technologies.

Nine visual cases of the use of AR technologies in the enterprise were presented at our interactive demo zone. Participants could point their smartphone camera at the tag to watch 3D or video content.

A stylized panorama of the capital of Primorsky Krai with a dynamic change of the natural landscape. The photo zone "came to life" in front of the Forum participants: clouds floated across the sky, the sun shone, and the city was filled with movement and energy.

At the MEET THE FUTURE stand, everyone could record their own video message and, with the help of our specialist, add it to a postcard, which could be sent free of charge from the Forum site to anywhere in the world. By pointing the smartphone camera at the postcard, the recipient could watch the video in augmented reality. The project was implemented jointly with Russian Post JSC

An exhibition of tuned and vintage cars presented the Auto Motor Fest to the people of St. Petersburg and spectacularly complemented the Tourism Day celebrations.

In October 2021, the AutoBlogger LIVE exhibition of tuned cars opened at the Outlet Village Pulkovo.