Audience of the St. Petersburg International Economic Forum:
Representatives of government and business, opinion leaders, prominent cultural and public figures.
About the project:
“Ticket to the Future” is a quest with elements of augmented reality (AR), combining various points of contact with the brand (stand, photo zone, website, social networks) into a single customer journey, managing the focus of the customer’s attention.
Our tasks and solutions:
The Laboratory of Current Technologies provided forum participants with the opportunity to get into the “City of the Future” – a digital world created in the MARMA augmented reality. At the quest stations, it was possible to get an alternative name in the MARMA virtual universe, use possible services of the future and learn more about modern technologies. To participate, you had to get a “Ticket to the Future” at the Roscongress Foundation projects and initiatives stand and follow the instructions on the ticket. An unusual gift awaited everyone who completed the quest.One of the key advantages of implementing a quest in augmented reality is the ability to create a unique visual and audiovisual experience for participants. Thanks to AR technologies, players will be able to interact with virtual objects and characters, immersing themselves even deeper into the atmosphere of the quest.Such a quest contributes to brand promotion, as it creates a unique and memorable experience for participants, stimulating their positive emotions and memories. Immersion in the virtual world through AR-technologies allows participants to see the brand from a new side, creating associations with modernity, innovation and technological progress.MARMA project will develop a quest scenario for you, determine the number of stations and tasks in augmented reality, create a chatbot, add links to your website, target actions and contact collection form. Following the set path, the audience solves tasks, learns new things about the brand or project, receives a prize or discount. Such experience will remain in the memory of the client for a long time!
